The Dream Business Worksheet

Use This Resource To Create A Workable Plan

NOTE: This is a follow-up to a previously posted article, “8 Essentials For Creating A Digital Dream Business.” It is recommended that you print out that article before printing and using the worksheet below.

Lesson 1: What Does a Dream Business Look Like for You?

Write down the types of businesses you’re interested in starting. Then one-by-one, go through each business idea and answer the four following questions:

1. Are you passionate about this business?

2. Do you feel like this business is purposeful?

3. Does the business idea have the potential to be profitable?

4. Is the business portable (i.e., you can work from anywhere)?

When you find a business that possesses all four of the above characteristics, then you know you’re on the right track.

Lesson 2: Market

Your next step is to choose an IDEAL market that can reasonably support you for many years to come.

So, what you do next is write down ALL the potential markets you have in mind. Then research these markets and answer the following questions in order to narrow down your list to only the best markets:

1. Interest. Ask yourself two questions

A. Is there a market with an active interest in a topic or problem?
B. Are YOU interested in the topic or problem?

2. Dilemma: is there a specific dilemma around which you can create solutions for your prospects?

3. Evergreen: is this topic/problem one of lasting interest?

4. Accessible: are you able to access the market through traditional advertising methods (both free and paid)?

5. Lucrative: is this market profitable?

By the time you answer the above questions, it should become very clear to you which market is the right choice. If your short list still includes several markets, then choose the market that is strongest on all five of the IDEAL characteristics.

Lesson 3: Mission

Brainstorming time! Go through each question below and insert as many answers as possible. Then pick the best answer from each question.

1. What does your company do?
2. How does your company do it?
3. Why does your company do it?

Now combine your three best answers into one succinct mission statement:


Example:  Saving people money so they can live better. (Wal-Mart)

Lesson 4: Monetize

The “big four” ways to earn CASH online include: courses, affiliate, services, and helping. What you’re going to do in this worksheet is give an overview of how you’d set up your business in your chosen market within each of these methods, and then add the pros and cons of each (according to your own preferences, strengths, weaknesses, etc.).

Let’s get started:

Name your market here: _____________


What would your business look like if you sold courses?

What are the pros of this monetization method?

What are the cons of this monetization method?


What would your business look like if were an affiliate?

What are the pros of this monetization method?

What are the cons of this monetization method?


What would your business look like if you sold services?

What are the pros of this monetization method?

What are the cons of this monetization method?


What would your business look like if you sold coaching?

What are the pros of this monetization method?

What are the cons of this monetization method?

Based on your answers above, select your monetization method: __________

Lesson 5: Minimize

This lesson is about taking the minimum three steps in order to start getting results (set up an offer, list and traffic source). Now it’s time to plan. Fill in this worksheet:

1. What sort of free offer will you use to entice your market to join your mailing list?

2. What paid offer will you sell to these prospects?

3. What type of content will you upload to your autoresponder to presell prospects on this offer?

4. What traffic source do you choose to start with?

5. List your plan for getting traffic using this source.


Lesson 6: Model

Now it’s time to plan your sales funnel. Answer these questions:

1. FREE: What free offer will you use to attract people into your sales funnel? (This is the same product as question #1 in the last lesson.) How will it naturally lead to the frontend offer?

2. FRONTEND: What sort of tripwire product will you sell at a low cost? How will it naturally lead to the foundational offer?

3. FOUNDATIONAL: What is your foundational offer? How will it naturally lead to your finishing offers?

4. FINISHING: What are your finishing offers? Here you’ll set up multiple offers, so be specific about what all products you may include.

List all the ways you’ll cross-sell these pieces throughout your sales funnel.

Lesson 7: More

This lesson is about getting more customers… who spend more money with you… and spend money more frequently. After you complete the lesson, do the following brainstorming exercises:

1. List all the ways you can think of to get more customers.
2. List all the ways you can get customers to spend more money with you.
3. List all the ways you can get customers to spend more money more frequently.

Next, choose the methods from #1-#3 that you definitely want to implement.

Now create a plan (with timelines) that details exactly how and when you’ll implement these methods for making more money.

Lesson 8: Methods

Time to plan your business systems. Fill in this worksheet:

1. List all the processes for your businesses (e.g., setting up a mailing lists, setting up a website, researching product ideas, hiring a freelancer, etc.).

2. Break these processes into smaller steps, where applicable. (E.G., part of setting up a site is to set up a blog.)

3. Now decide: which of these processes/steps require systems to streamline the process?

Once you’ve decided which ones require systems, then walk through the steps in the lesson to research and develop your own systems for each process.

Lesson 9: Milestones

You can set up and run your business, no matter how much time you have… if you schedule smartly. Fill in this worksheet:

1. What tasks do you need to do quarterly?

2. What are your monthly tasks?

3. What are your weekly tasks?

4. What are your one-time (set up) tasks?

5. Which ones are ongoing tasks?

6. Rank the order of importance for each task so that you prioritize those that are most important.

7. How much time do you have each week to devote to work? List your daily allotted time slots.

8. Now create your weekly work schedule by listing exactly what you’ll do in each of your daily time slots. Use the lesson as guidance as to how to set this up.

Lesson 10: How to Get Unstuck

Outsourcing is a great way to move forward more quickly. Use this worksheet to get started:

1. What should you outsource? Ask yourself these questions:

• What is your budget?

• What tasks take you a lot of time to complete?

• Which tasks can a freelancer do better than you?

• Which tasks do you not know how to do?

• Which tasks would you rather not do?

• Are there any tasks that you love and prefer to do yourself?

2. Cast a wide net. Now the next step is to cast a wide net to find as many potential freelancers as possible for each task. Decide which of the following methods you’ll use to find freelancers.

• Run a search for freelancers on Google (e.g., “voiceover artist”). Check both the organic and paid results.

• Post projects on freelancing sites such as and

• Ask colleagues for recommendations.

• Post on business and freelancing forums and in related Facebook groups.

• Ask your contacts (blog, newsletter, social media) for recommendations.

• Post a local “want ad.”

• List any other methods you intend to use.

3. Do your due diligence. For each freelancer you find, ask yourself these questions (and research the freelancer to determine the answers):

• Does the freelancer produce good work? (Check their portfolio and samples.)

• Is the freelancer able to provide you with references? Did you follow up on the references and get good reviews?

• Does the freelancer have good feedback ratings on freelancing sites (where applicable)?

• Does the freelancer have a long, established history of providing quality work?

• Do you see any potential problems, such as complaints from former customers or business partners?

• What is the freelancer’s turnaround time?

• How much does the freelancer charge?

Using the answers above, select the best freelancer for the job. It’s a good idea to create a detailed brief for a small task and hire multiple freelancers in order to determine with whom you work the best.

Ready for more?  Want a full blown “operations manual” that provides everything you need to know about each of the pieces of the worksheet above?  Read this…

Jimmy D. Brown is the founder of Earncome. Since 1999, he has taught tens of thousands of people from around the world how to make money online running their dream businesses anytime, anywhere they choose.