A long time ago I tried to do a gazillion different things, and one day it hit me that I was just spinning my wheels. I was trying to do so much that I wasn’t getting anything done at all.
So, I decided I would narrow it down to what’s most important to my business. I asked myself this question:
In order to make as much money as I want,
what three things do I need to get it done?
And as I sat there scribbling on paper trying to departmentalize everything into three items, a plan became so crystal clear to me that I felt like an idiot for not seeing it sooner. Maybe this will be one of those moments for you.
On a sheet of notebook paper, three items were listed, underlined and circled emphatically as my three most important business assets. Those three things are…
- A list.
That day changed my life, and it changed the way I approached building a business online. It was then and there that I discovered a way to build my business in only three hours a day.
By focusing on my three most important business assets – and categorizing everything into those three departments – I could become incredibly productive.
“Productive”. If you want a magic key to unlock internet success, hold out your hand and take hold of this one. Being productive is the real key to making money. What is “productivity”?
Productivity is progress made toward achieving a worthwhile objective.
That’s what it’s all about. Making progress towards a worthwhile objective. The more progress you make, the more productive you are. That’s the real key here.
And if productivity is the real key to unlocking internet success, then certainly blocking your time is the real key to unlocking productivity! We can get more accomplished in a shorter amount of time if we block our time and tasks into smaller segments.
I decided to devote forty-five minutes (:45) of every work day to each of these three most important business assets. And another forty-five minute block of time to “small tasks / support”. (For a total of 3 hours.)
Note: There’s a reason for forty-five minutes. Research shows that about after about 45-50 minutes of exerting ourselves we become less productive. Forty-five minutes is equivalent to being “in the zone”.
Watch this – and let the magnitude of this strategy really sink in – as you see how my daily schedule looks…
My Daily “Work” Schedule
12:00-12:45 Offer Development.
12:45-01:30 List Marketing.
01:30-02:15 Traffic Generation.
02:15-03:00 Small Tasks / Support.
Total Time: 3 hours, 0 minutes.
This is how you organize your day!
This is how you build your business in only 3 hours each day!
- In “offer development” I create offers (my own new products, finding affiliate programs, hiring ghostwriters, conducting interviews, setting up e-coaching, offering reprint rights, etc.) to promote to my “target audience”.
- In “list marketing” I build my lists and work on promoting the “offers” I’m developing. (By writing ezine articles, crafting solo mailings, creating special incentives, conducting surveys, etc.)
- In “traffic generation” I work on driving visitors to my sites (with a first stop at my opt-in page to build my list!) and tweaking things to increase my conversion of that traffic. (By conducting joint ventures, working with my affiliates, buying ads, exchanging solo mailings, etc.)
- In “small tasks / support” I take care of any minor things I need to do, answer a few emails, trouble-shoot any problems there might be, etc. (I outsource a lot of stuff, but use this period for things that I need to oversee personally.)
Think about it: Couldn’t you make as much money as you want if your lists continued growing, your traffic continued growing and your offers continued to be put in front of them?!
Everything I do fits into one of these three departments.
Listen to me carefully: your offers, your lists and your traffic are your three most important business assets.
Get your schedule centered on them and you’ll never need worry about money again.